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Information × Registration Number 0222U000223, 0121U113793 , R & D reports Title Organizational and economic mechanism of formation of marketing strategy of trade enterprise in the conditions of digitalization of economy popup.stage_title Head Shtal Tetyana V, Доктор економічних наук Registration Date 05-01-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  GDR report: 67 pages, 12 figures, 16 tables, 34 sources. The purpose of the study is to develop scientific and practical recommendations for the transformation of marketing activities of retail enterprises under the influence of digitalization of the domestic economy. Development of methodological tools for diagnosing the readiness of the enterprise for digital transformation of marketing activities and determine the level of financial security The object of research is the processes of transformation of marketing activities of a commercial enterprise in the context of digitalization .. The subject of the research is theoretical-methodological, methodical and scientific-applied principles of transformation of marketing activity of a trade enterprise in the conditions of digitalization. Theoretical, methodological and informational basis of the work are practical provisions for the development and implementation of relevant mechanisms for the formation of marketing strategy of a commercial enterprise in terms of digitalization of the economy, corresponding to modern realities of the domestic economy. The practical significance of the obtained results and conclusions is to bring the main scientific and theoretical results of the study to the level of practical tools. The most significant results of practical value are confirmed by the introduction of Netcraft Computers LLC into practice. KEYWORDS MARKETING STRATEGY, TRADING ENTERPRISE, MODELING OF BUSINESS PROCESSES, MARKETING TECHNOLOGIES, DIGITAL ECONOMICS, INNOVATION Product Description popup.authors Astakhova Iryna E Dobryn Svitlana V Molodetskyi Hennadii H Shtal Tetyana Valer'evna popup.nrat_date 2022-03-09 Close