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Information × Registration Number 0222U000455, 0119U100965 , R & D reports Title Cognitive approaches to the research of economic and social processes popup.stage_title Head Kulazhenko Volodymyr V., Кандидат економічних наук Registration Date 10-01-2022 Organization Kyiv National University of Trade and Economics popup.description2  2) The main business process in e-commerce enterprises, factors influencing them and their principles of operation are studied; modeling of business management processes at e-commerce enterprises was carried out; the principles and tools of development of information management system at e-commerce enterprises are considered; the essence and principles of digital marketing and communication with clients are considered and analyzed; the functional capabilities of the modular platform "ODOO", designed for modular development of ERP and CRM systems, were studied; the described approach and tools are implemented for the formation of a new system of marketing communication at the enterprise in the field of services Product Description popup.authors HESELEVA NATALIA V KRAVCHENKO IVAN V NOVYK ALONA S Shevchenko Oleksiy V popup.nrat_date 2022-03-09 Close