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Information × Registration Number 0222U000634, 0120U101120 , R & D reports Title Formation of the home men's clothing and competitiveness in the internal market popup.stage_title Head Ternova Alla S., Кандидат технічних наук Registration Date 14-01-2022 Organization Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics popup.description2 The object of study - men's clothing. The subject of research - the consumer properties of men's clothing and a set of theoretical and practical issues on the formation of its range and competitiveness. The purpose of the work is to substantiate the factors and create recommendations for the formation of the range and competitiveness of men's clothing. Analysis of the scientific literature on the formation of the range and competitiveness of goods in the modern conditions of the production enterprise showed that theoretical and experimental studies on the formation of the modern range and competitiveness of men's clothing are insufficient. Theoretical principles of forming the range and competitiveness of men's clothing in the domestic market have been studied; the range of men's clothing on the regional market is characterized; based on the results of the rank analysis of certain types of clothing, the optimal range of products for PJSC "VOLODARKA" has been developed, which determines the most profitable positions; requirements for the quality of men's clothing are analyzed; the quality and competitiveness of garments of various domestic manufacturers, including garments of PJSC "VOLODARKA" were assessed; the innovative activity of garment enterprises as a factor of their competitiveness is analyzed; identified ways to improve the quality and competitiveness of men's clothing. Based on the results of the research, Methodological recommendations for the formation of the range and competitiveness of men's clothing have been developed. Product Description popup.authors Sirenko Svitlana O. popup.nrat_date 2022-03-09 Close