Search academic texts

Information × Registration Number 0222U001974, 0121U114083 , R & D reports Title Development of communication policy of the enterprise in the context of globalization popup.stage_title Head Kuz Oleh М., д.філос.н. Registration Date 08-02-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of study - the process of developing a communication policy of the enterprise in terms of digitalization. The subject of research - theoretical and methodological principles and applied aspects of communication policy of the enterprise in terms of digitalization. The purpose of the work is to develop methodological approaches to the systematic study of optimal tools for improving the process of communication policy in the context of digitalization. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. Implementation of the proposed methodological and practical recommendations will increase the efficiency of the enterprise by improving the financial and economic performance of its activities. KEY WORDS: COMMUNICATION POLICY, COMMUNICATIONS, COMMUNICATION POLICY TOOLS, MARKETING TOOLS, GLOBALIZATION Product Description popup.authors Kuz' Oleh M Kulinich Anton S Otenko Vasilyу I Chepelyuk Margarita I popup.nrat_date 2022-03-09 Close