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Information × Registration Number 0222U002013, 0121U114243 , R & D reports Title Improving the effectiveness of communication policy: international and regional levels popup.stage_title Head Korotkov Dmytro S., к.політ.н. Registration Date 09-02-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of research is the process of formation of modern tools of communication policy of the enterprise at the regional and international levels. The subject of research – theoretical and methodological principles and applied aspects of the use of information tools in the communication activities of the enterprise at the regional and international levels. The purpose of the work is to develop elements for improving the use of strategic tools for communication activities of the enterprise. Research methods – comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction. Implementation of the proposed methodological and practical recommendations will increase the efficiency of the enterprise by improving the financial and economic performance of its activities. KEY WORDS: communication policy, complex of marketing communications, means of communication, marketing Internet communication, tools of communication policy. Product Description popup.authors Brovko Oleh V Zherebiatnikova Iryna V Korotkov Dmуtrо S popup.nrat_date 2022-03-09 Close