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Information × Registration Number 0222U003505, 0117U001035 , R & D reports Title Marketing and logistics in the economy: theory and practice popup.stage_title Head Мальчик Мар'яна Василівна, Registration Date 05-04-2022 Organization National University of Water and Environmental Engineering popup.description2   The object of study are processes of introduction of marketing and logistical approaches in practical activity of business entities. The subject of research is theoretical, methodological, scientific, and applied aspects of the formation of conceptual bases of marketing and logistics for domestic business entities. The purpose of the work is to substantiate methodological and practical recommendations for the implementation of effective marketing and logistics systems by business entities. Research methods are semantic analysis; problem-oriented analysis; logical generalization, analysis and synthesis; structural and functional analysis; synergistic analysis; methods of statistical analysis: comparison and relative values; SWOT analysis; rating method; method of decomposition and modeling; structural and factual analysis; analysis, synthesis, and graphical modeling. Product Description popup.authors Koval Svetlana Ivanovna Korotun Olga P. Malchyk Mariana V. Martyniuk Oksana Volodymyrivna Oplachko Irina O Popko Оlena V. Tolchanova Zoya Oleksiyivna Khomenchuk Denys V. popup.nrat_date 2022-04-05 Close