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Information × Registration Number 0222U004629, 0122U200294 , R & D reports Title Improving the competitiveness of entrepreneurial activity in the context of globalization popup.stage_title Head Kuz Oleg M., д.філос.н. Registration Date 21-09-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 The object of the study is the process of forming a complex of international marketing tools and optimization of management actions to ensure the competitiveness of entrepreneurial activity in the conditions of globalization. The subject of the research is the theoretical and methodological principles and applied aspects of the use of marketing tools of international marketing to optimize the set of management actions to ensure the competitiveness of entrepreneurial activity in the conditions of globalization. The purpose of the work is to develop elements of improving the use of marketing tools of international marketing and the organization of a complex of marketing support for the enterprise in the conditions of globalization changes and digitalization to increase competitiveness in the market. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEY WORDS: marketing strategy, marketing tools, marketing activity, entrepreneurial activity, competitiveness, management complex Product Description popup.authors Konnova Nina O. Kuz Oleh M. Otenko Vasilyу I popup.nrat_date 2022-09-21 Close