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Information × Registration Number 0222U004630, 0122U002040 , R & D reports Title Increasing the competitiveness of the enterprise popup.stage_title Head Pastushenko Andrii O., Кандидат історичних наук Registration Date 21-09-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 The object of research is the process of forming a set of marketing tools and optimization of management actions to ensure the competitiveness of entrepreneurial activity. The subject of the research is the theoretical and methodological principles and applied aspects of using marketing tools to optimize a set of management actions to ensure the competitiveness of entrepreneurial activity. The purpose of the work is the development of elements for improving the use of marketing tools and the organization of a complex of marketing support for the enterprise in the conditions of globalization changes and digitalization to increase competitiveness in the market. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEY WORDS: marketing strategy, marketing tools, marketing activity, entrepreneurial activity, competitiveness, management complex Product Description popup.authors Zherebiatnikova Iryna V Pastushenko Andrii O. Potocka Julia I Romanyuk Olexander I popup.nrat_date 2022-09-21 Close