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Information × Registration Number 0222U004652, 0122U200220 , R & D reports Title Improving the sales policy of the enterprise in the context of globalization popup.stage_title Head Otenko Iryna P., д.е.н. Registration Date 28-09-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of the study is the process of forming a set of sales policy tools and optimization of management actions to ensure the competitiveness of entrepreneurial activity in the conditions of globalization and changes. The subject of the study is the theoretical and methodological principles and applied aspects of the use of marketing tools in sales policy to optimize the set of management actions to ensure the competitiveness of business activities in the conditions of globalization and changes. The purpose of the work is to develop elements of improving the use of marketing tools in sales policy and the organization of a complex of marketing support for the enterprise in the conditions of globalization changes. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEY WORDS: marketing policy, globalization changes, sales policy, marketing tools, marketing activity, entrepreneurial activity, competitiveness, management complex Product Description popup.authors Brovko Oleh V Gorbachov Anton V Otenko Iryna P. popup.nrat_date 2022-09-28 Close