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0222U004682,
0122U200486
,
Formation of organizational security of business activity in the conditions of globalization
Mikhailichenko Dmytro Yu., к.і.н.
13-10-2022
Simon Kuznets Kharkiv National University of Economics
Реферат англійською The object of research is the process of forming the organizational security of business activity in the conditions of globalization and optimization of management actions to ensure the competitiveness of business activity. The subject of the study is the theoretical and methodological principles and applied aspects of the use of marketing tools and optimization of the complex of management actions to ensure the competitiveness of entrepreneurial activity. The purpose of the work is to develop elements of improving the use of strategic tools of marketing activity and organizing a complex of marketing support for the organizational security of business activity in the conditions of globalization and optimization of management actions to ensure the competitiveness of business activity. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. Development of elements to improve the use of strategic management tools for the formation of organizational security of business activity in the conditions of globalization. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEY WORDS: strategy, security, entrepreneurial activity, competitiveness, marketing tools, management complex, corporate culture, innovative activity
Gorbachov Anton V
Grigoryan Oleksandra O.
Mikhailichenko Dmytro Yu.
Potocka Julia I
Ptashchenko Olena V.
2022-10-13
Updated: 2025-12-07
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