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Information × Registration Number 0222U004746, 0120U104007 , R & D reports Title Marketing mechanism for managing the development of an industrial region: an innovative approach. popup.stage_title Head Fomichenko Inna P., Кандидат економічних наук Registration Date 23-10-2022 Organization Donbass State Engineering Academy popup.description2  The object of research is the process of development of territory marketing in the system of socio-economic development of territorial entities. The subject of the research is the theoretical, methodological foundations and mechanisms of ensuring the socio-economic development of territories based on the marketing of territories. The purpose of the research work is research, substantiation and development of theoretical and methodological approaches and practical recommendations regarding the formation of a mechanism for the development of territorial formations based on the marketing of territories and an innovative approach. The results of the study: the conceptual foundations of the formation of the paradigm of the marketing component of territorial development, the experience of strategic management based on the use of the marketing approach, the organizational and economic processes that shape the level of competitiveness of the region on the domestic and foreign markets were investigated; the necessity of using environmental marketing tools in the implementation of the concept of sustainable development of the region has been proven; the use of marketing itself as a way of forming the human potential of the territory is substantiated; the role of territory marketing in the system of socio-economic development of regions is determined; assessment of the formation of innovation and investment attractiveness of post-conflict territories is provided. Scope of use: the approaches proposed in the GDR and the obtained results are the methodological basis of the study of approaches to the definition of conceptual provisions for the development of methodological support for the marketing mechanism for managing the development of the industrial region, taking into account the innovative component. Product Description popup.authors Barkova Svitlana O. Byvsheva Lada О. Brant Mykyta А. Burtseva Olena Y. Voloshina Olena O. Loboda Daria О. Myronenko Yevhen V. Pozniakova Oksana О. Stashkevych Ihor I. Fomichenko Inna P. Shashko Viktoriia О. Shevchenko Olena O. Shubna Olena V. popup.nrat_date 2022-10-23 Close