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Information × Registration Number 0222U004760, 0115U005106 , R & D reports Title Marketing strategies of enterprise development in innovative economy popup.stage_title Head Petrova Iryna L., д.е.н. Registration Date 24-10-2022 Organization Higher educational institution “University of Economics and Law “KROK” popup.description2  The research work substantiates the idea of the need to develop and justify marketing strategies of economic entities based on optimization and balancing of innovation, economic, technological, social components of the prerequisites for efficiency and safety of business processes. It is embodied as a result of: substantiation of theoretical principles of enterprise functioning in innovative economy and efficiency of enterprise marketing strategies; identification of the main factors of marketing management and investment activities of the business, the feasibility and effectiveness of marketing tools and technologies in the current practice of business entities; development of methods for assessing social stability and security of business process management system and the formation of practical proposals for the application of developed and sound areas and components of marketing strategies in innovative economies. Product Description popup.authors Azoyan Artem A. Bіelova Olena I. Naumova Olena O. Teron Iryna V. Khorosheniuk Andrii P. Shtunder Iryna O. popup.nrat_date 2022-10-24 Close