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Information × Registration Number 0222U005250, 0122U201521 , R & D reports Title Formation of a strategy of innovative development of the tourist enterprise in the conditions of digital transformations popup.stage_title Head Pohuda Nataliia V., Кандидат економічних наук Registration Date 26-12-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  Object of work -the process of providing tourist services using information technologies in the conditions of digital transformations. Research goal - development of recommendations for strategy formation innovative development of the tourist enterprise in the conditions of digital transformations. Research methods– analysis, synthesis, systematization, graphic. The work analyzes the state of trends in the development of world tourism in the conditions of digital transformations. The conducted analysis showed that digital technologies have become the main communication platform for offering tourist services to consumers. The effectiveness of the use of information technologies for the development of tourist activity, as a necessary component of the strategy of the development of a tourist enterprise for the identification and formation of a consumer audience, has been determined. It is proposed to form a comprehensive strategy for the development of a tourist enterprise, the implementation of which involves the use of digital platforms and the advantages of traditional ways of organizing the tourist business. This approach will increase the consumer audience, since the most important aspects of the perception and processing of information by a potential buyer in the process of choosing and making a decision on the purchase of a tourist product will be covered. An important component of such a strategy is the creation of an integration communication channel, which will allow developing niche tourist offers and diversifying the activities of the tourist organization. Recommendations for the formation of a strategy for the development of a tourist enterprise in the conditions of digital transformations have been developed. Product Description popup.authors Vovk Kateryna M. Dekhtyar Nadiya A Pohuda Nataliia V. popup.nrat_date 2022-12-26 Close