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Information × Registration Number 0223U000325, 0121U100468 , R & D reports Title Simulation modeling of influence's trajectory of behavioral attractors on macroeconomic stability: the role of transparency and public trust popup.stage_title Head Makarenko Inna O., Доктор економічних наук Registration Date 06-01-2023 Organization Sumy State University popup.description2  The theoretical and methodological foundations of a convergent approach to the assessment of the country's green brand and social business responsibility, based on an integral combination of the method of principal components (taking into account VARIMAX rotation), the Global Malmquist-Luenberger productivity index, the entropy method, σ- and β-convergence, have been developed. This made it possible to empirically substantiate the absolute and comparative advantages of the country in terms of positioning its brand as environmentally responsible when attracting green investments in the national economy. The scientific-methodical approach to evaluate the le integrity of the marketing policy of the country's green brand promotion, which, unlike the existing ones, is based on the use of Google tools and content analysis, is deepened. This made it possible to determine the perception by stakeholders of misleading information about the country's green brand and its results in achieving the Sustainable Development Goals. The scientific and methodical approach to the economic-mathematical modeling of the relationships between the integrity of the marketing policy, the green brand of the country and the volume of green investments in the national economy has been improved based on two-stage PLS-SEM modeling, which allows determining the directions of growth in green investment attraction and increasing the trust green investors to the country's brand and socially responsible business (for case, the agricultural sector) according to the relevant Sustainable Development Goals Product Description popup.authors Vasylyna Tetiana M. Ziabina Yevheniia A. Litvinenko Daria S. Lyulyov Oleksii V. Liulova Liliia Yu. Makarenko Inna O. Nechyporenko Roman M. Pimonenko Tetiana V. Pakhnenko Olena M. Us Yana O. Haag Victoria H. Shaforost Yuliia V. popup.nrat_date 2023-01-06 Close