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Information × Registration Number 0223U001922, 0122U201280 , R & D reports Title Marketing of an innovative ecosystem in e-commerce: digital tools popup.stage_title Head Fayvishenko Diana S., Доктор економічних наук Registration Date 06-02-2023 Organization State University of Trade and Economics popup.description2 Relevance of research. All areas of life are inextricably linked with the need to implement innovative technologies, which led to the foresight of the development of the digital economy and rapid globalization processes. The object of the study is the process of marketing management in the innovative ecosystem of e-commerce. The subject of the study is the theoretical, methodological and practical foundations of the formation and implementation of marketing in the innovative ecosystem of e-commerce. The purpose of the study is to substantiate and develop recommendations for marketing management in the innovative ecosystem of e-commerce. Objectives of the study: - to investigate the concept of innovative ecosystem in modern economic research; - characterize innovations as a driver of ecosystem development in the conditions of the digital economy; - to analyze modern trends and problems of innovative activity by technological sectors of Ukrainian industry; - to substantiate the phenomenon of "artificial intelligence" as a factor in the development of innovative e-commerce marketing. Objectives of the study: - to investigate the concept of innovative ecosystem in modern economic research; - characterize innovations as a driver of ecosystem development in the conditions of the digital economy; - to analyze modern trends and problems of innovative activity by technological sectors of Ukrainian industry; - to substantiate the phenomenon of "artificial intelligence" as a factor in the development of innovative e-commerce marketing. The scientific novelty of the obtained results lies in the development of conceptual principles and scientific and methodological recommendations for marketing management in the innovative ecosystem of e-commerce, taking into account the implementation of digital tools. Practical value of work. It consists in the fact that the main provisions have been brought to the level of methodical developments and practical recommendations. Product Description popup.authors Gamova Iryna V. Golik Oksana V. Lukhanina Catherine A. Sidielnikov Danilo S. Samardak Olexander A. Suslova Tetiana O. popup.nrat_date 2023-02-06 Close