Search academic texts

Information × Registration Number 0223U002365, 0120U100884 , R & D reports Title Social and ethical marketing concept as the tool for ensuring sustainable development popup.stage_title Head Golysheva Yevgeniia O., Кандидат економічних наук Registration Date 15-02-2023 Organization Sumy National Agrarian University popup.description2 The object of research is enterprise management processes in the context of the concept of socio-ethical marketing, which involves the harmonization of social, ecological and economic interests of producers, consumers, and society as a whole. The purpose of the work is to develop and scientifically substantiate the theoretical-methodological and methodical foundations of the formation and practical implementation of the organizational-economic mechanism of socio-ecological-economic management of subjects of economic activity at various levels on the basis of socio-ethical marketing as a tool for ensuring sustainable development. The basis of the project is the author's idea about the possibility of socio-ecological and economic management of subjects of economic activity at various levels through the use of methods and tools of social and ethical marketing to ensure the sustainable development of Ukraine. The working hypothesis of the project is that the development of the project as a whole will provide a fundamental opportunity to more accurately select, improve and implement effective tools, methods and forms of social and ethical marketing, to form on their basis the foundations of the organizational and economic mechanism of socio-ecological and economic management of economic entities activities of different levels. The practical implementation of the mentioned mechanism will bring the Ukrainian economy closer to achieving the global goals of sustainable development. The obtained scientific results, conclusions and recommendations of the project are focused on solving the important scientific and applied problem of development, scientific substantiation and implementation of the mechanism of socio-ecological and economic management of subjects of economic activity of all levels on the basis of socio-ethical marketing to ensure sustainable development . SUSTAINABLE DEVELOPMENT, GREENWASHING, GREEN MARKETING, CIRCULAR ECONOMY, WASTE MANAGEMENT Product Description popup.authors Illiashenko Nataliia S Gryshchenko Olena F. Ladyka Yurij Volodimirovich Prokopenko Kateryna Shevchenko Tetiana I popup.nrat_date 2023-02-15 Close