Search academic texts

Information × Registration Number 0223U003013, 0123U100801 , R & D reports Title Usability testing of user behavioral parameters on the website popup.stage_title Head Yevsyeyev Oleksiy S, Кандидат економічних наук Registration Date 22-03-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  Report on the GDR: 84 pages, 28 figures, 8 tables, 34 sources. The purpose of the study is to provide theoretical and methodological support for proposals to customers regarding the development of websites for the printing industry and the distributed development of design layouts. Practical recommendations for checking original layouts in the context of usability testing of user behavioral parameters. Printing brought to the Internet additional traffic related to augmented reality, and on the contrary, the Internet gave printing a new direction related to ordering products through the network (Web-to-Print). Web-to-Print services, aimed at the B2B segment, generate "runs" (mock-ups of printed sheets of future products) from various orders and deliver them to print shops that are geographically close to the offices of companies whose orders mainly led to the filling of the run. The second model is known for the work of global services Vistaprint and Flyeralarm. These printers independently generate a flow of orders from customers of the B2B and B2C categories and fulfill orders, after which they carry out logistics. The importance of the Internet has led to an extraordinary growth in the number of sites that offer all kinds of services to their users. Many of them are very useful for the user, but the low level of usability of many sites leads to wasted time, irritation and frustration. Despite the fact that the usability tool is very important in creating successful sites, many do not consider the recommendations of experts for developing a practical design. Including measurements and improving usability in the process of developing sites is one of the most important recommendations. This work is aimed at convincing the owners of commercial sites that monitoring the usability of sites is one of the important tasks of a successful business. Ways to solve this task are indicated not only for large business sites, but also for small and medium ones. Product Description popup.authors Yevsyeyev Oleksiy S Gavrilov Volodimir P popup.nrat_date 2023-03-22 Close