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Information × Registration Number 0223U003502, 0123U102077 , R & D reports Title Directions for improving communication policy at the regional and international level popup.stage_title Head Kravchenko Olena V., д.і.н. Registration Date 15-05-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of the study is the process of forming a modern toolkit of the company's communication policy at the regional and international levels. The subject of the study is the theoretical and methodological principles and applied aspects of using marketing tools as means of improving the communication strategy of the enterprise at the regional and international levels. The purpose of the work is to develop elements of improvement of directions and means of increasing the efficiency of the enterprise's communication activities; practical recommendations for determining tools and ways to improve the company's marketing communications system at the regional and international levels. Research methods – comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEY WORDS: communication policy, means of communication, complex of marketing communications, communication strategy, Internet marketing communication, tools of communication policy. Product Description popup.authors Zherebiatnikova Iryna V Kravchenko Olena V. popup.nrat_date 2023-05-15 Close