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Information × Registration Number 0223U003531, 0123U101414 , R & D reports Title Improvement of social and psychological tools for the development of communications and human capital in the tourism sector popup.stage_title Head Naumik-Hladka Kateryna H., Доктор економічних наук Registration Date 21-05-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  Report on research work: 49 p., 5 figures, 9 tables, 32 sources. The main goals of socio-psychological marketing in tourism are to identify or create consumer interest in a tourism product, whether it is hotel accommodation, restaurant meals, or travel itself, to make consumers want to have this product, to reinforce the desire with emotions, to lead to the purchase, to increase the joy of the purchase, to receive material and non-material income. The main object of research and influence is a person or group of people involved in the process of business tourism. The main goal of marketing communications is to promote and stimulate the sale of goods or services, to create demand, especially when the product is new. To achieve this goal, marketing introduces innovations and the results of the latest scientific research in the field of psychology, management, sociology, cybernetics, information theories and other marketing-related sciences. SOCIO-PSYCHOLOGICAL TOOLS, COMMUNICATIONS, HUMAN CAPITAL, TOURISM ACTIVITY Product Description popup.authors Klok Oleksii P. Naumik-Hladka Kateryna H. Stryzhak Olena O KHRAMTSOVA YULIIA popup.nrat_date 2023-05-21 Close