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Information × Registration Number 0223U003580, 0123U100803 , R & D reports Title Formation of marketing communication policy of an industrial enterprise popup.stage_title Head Vovk Volodymyr A., Кандидат економічних наук Registration Date 29-05-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  Communications are an important component of the effective functioning of any enterprise. For modern enterprises, in particular the industrial complex, communication has long ceased to be just a way of transmitting information, but it has become one of the important tools for managing business relations. The formation of an effective communication system to ensure the sale of products in the conditions of globalization of markets and a significant increase in competition becomes one of the decisive conditions for the market success of enterprises. However, insufficient theoretical and methodical development of this issue, its relevance and growing practical significance determined the choice of the goal and main directions of research. The purpose of the study is to develop practical recommendations for the formation of the marketing communication policy of an industrial enterprise based on the justification of theoretical and methodological provisions and offer practical measures using digital technologies. The object of research is the process of forming the company's marketing communication policy. The subject of the research is the theoretical, methodological and practical aspects of the formation of the marketing communication policy of an industrial enterprise. The practical value of the work consists in substantiating recommendations for the formation of the company's marketing communication policy and developing measures for its implementation through the use of modern digital technologies, which will potentially improve the image, increase the level of recognition, the competitiveness of the company, and the profitability of its activities. Product Description popup.authors Vovk Volodymyr A. Mirzoev Javid Us Maryna I. popup.nrat_date 2023-05-29 Close