Search academic texts

Information × Registration Number 0223U003651, 0119U000446 , R & D reports Title Formation of client-oriented marketing system in the subjects of entrepreneurial activity in the sphere of services popup.stage_title Head Yurko Ihor V., Registration Date 07-06-2023 Organization Ukoopspilka Higher Educational Institution "Poltava University of Economics and Trade" popup.description2  The purpose of the work is the theoretical and methodological substantiation of the provisions and the development of practical recommendations for improving marketing activities by implementing a client-oriented approach at enterprises in the field of entertainment and recreation. The object of the study is the process of marketing activities at enterprises in the field of entertainment and recreation. The subject of the study is the theoretical, methodological and practical principles of the implementation of client-oriented marketing at enterprises in the field of entertainment and recreation. Research methods – logical generalization, theoretical generalization, method of comparative analysis, system analysis, analysis and synthesis, financial analysis, analysis of hierarchies, graphic method, statistical analysis, index method, expert methods. Modern concepts of marketing were systematized, the categorical apparatus of service marketing was further developed, the classification of enterprises in the field of services was developed based on the criterion of customer orientation as a marketing factor. An improved methodical approach to marketing research of enterprises in the field of entertainment and recreation. A conceptual approach to the implementation of client-oriented marketing has been developed. An improved methodical approach to determining the most client-oriented enterprise. Advanced methodological tools of client-oriented marketing. Recommendations on the optimal use of client-oriented marketing tools have been developed. Product Description popup.authors Ivanov Yurii Vasylovych Balaban Mykola Petrovych Balaban Petro Yu. Bratsun Alla Olehivna Haidenko Yevheniia Yuriivna Lisitsa Viktoriia V. Misiukevych Valentyna Ivanivna Mykhailenko Olena Mykolaivna Ovsiienko Anton Mykhailovych Ustian Oleksandr Yuriiovych Yurko Igor Victorovich popup.nrat_date 2023-06-07 Close