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Information × Registration Number 0223U003674, 0122U200518 , R & D reports Title Formation of marketing technology complex to increase the competitiveness of domestic enterprises in conditions of the digital economy popup.stage_title Head Krauze Olha I., Кандидат економічних наук Registration Date 13-06-2023 Organization Ternopil National Technical University named after Ivan Puluj popup.description2  In today scientific and technical environment, which is distinguished by a significant dynamism of development and intensity of competition, to ensure the successful operation of enterprises of any form of ownership and directions of economic activity are forced to systematically make maximum efforts to strengthen competitiveness, improving the efficiency of marketing activities, which involves a comprehensive market study to determine the competitive potential of the enterprise, promising directions of development, introduction of flexible forms of interaction with the client (consumer) and other market participants, innovation as at the production stage, and product sales taking into account the variability of the market environment. From the impressive list of problems facing modern enterprises, several main ones can be distinguished: 1) increased requirements for marketing activities; 2) research and flexible adaptation to market requirements; 3) ensuring the proper level of sales of the product produced; 4) formation and retention of the competitive stability of the enterprise in the conditions of the digital economy. The role of marketing in entrepreneurship can be diverse, but more and more enterprises are paying attention to meeting the specific needs of the consumer and try to form consumer commitment to their products using technology marketing technologies. The use of marketing technologies provides an opportunity for business entities ensure sale in thetarget segment through a deep understanding of consumer needs, successfully compete with other enterprises due to a better understanding of market trends, increase profitability or gain a larger market share depending on certain goals. The outlined research topic is modern and relevant, the introduction of innovative marketing technologies allows you to do business more confidently, with less risk. Product Description popup.authors Burlitska Oksana P. Krauze Olha I. Pinyak Iryna Lyubomyrivna Rozhko Nataliia Yaroslavivna Shpylyk Svitlana Vasylivna popup.nrat_date 2023-06-13 Close