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Information × Registration Number 0223U003707, 0123U101162 , R & D reports Title Formation of territorial marketing tools for the development of creative industries popup.stage_title Head Grynevych Liudmyla Volodymyrivna, Доктор економічних наук Registration Date 19-06-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The formation of a territorial marketing toolkit for the development of creative industries includes a number of steps and tools that contribute to the attraction and support of talented and creative professionals in this field. Creation of specialized clusters or territorial zones where a large number of creative enterprises and specialists are concentrated. This will create a favorable environment for the exchange of ideas, cooperation and stimulation of development. Supporting the creation of shared workspaces or co-working spaces where creative professionals can work together, communicate and share knowledge. Such spaces can create opportunities for collaboration and attracting new talent. Support for cultural and artistic events, such as exhibitions, festivals, conferences, seminars, etc. This will show the potential of local creative professionals, attract the attention of the public and potential investors. Development and support of educational programs aimed at training and development of talented young people in the field of creative industries. This can include learning skills in design, art, media, film, music and other related fields. Providing an opportunity for creative industries professionals to exchange experiences, ideas and establish business contacts. This can be done through forums, online communities, social networks and professional events. Creation of marketing campaigns that emphasize the uniqueness and advantages of this territory for the development of creative industries. Promoting a creative environment, accessible resources and support that attract professionals and investors. Working with investors and authorities to attract funding for the development of creative industries in the given territory. This may include the creation of special investment funds or financing programs to support innovative projects and enterprises. Product Description popup.authors Grynevych Liudmyla V. Klok Oleksii P. Lytovchenko Yevheniy Mishyna Svitlana V. Us Maryna I. popup.nrat_date 2023-06-19 Close