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Registration Number

0223U003755, 0122U201258 , R & D reports

Title

Information and analytical tools of international business

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Head

Otenko Iryna Р., д.е.н.

Registration Date

28-06-2023

Organization

Simon Kuznets Kharkiv National University of Economics

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 In the era of globalization and the development of modern technologies, the internationalization of entrepreneurial activity is the main trend in the development of international business. The increase in the scale of business structures, the internationalization of business relations and the orientation of cooperation for rather long terms are the main trends in the development of the world economy, which not only affect the development of entrepreneurship in international business, but also determine the strategic plans for the development of business entities, their level of competitiveness and efficiency. The current stage of economic development is characterized by a combination of complex and contradictory processes of business globalization, limited resources, and the acceleration of technological innovations, resulting in increased competition. Competition acts as a driving force in the development of market relations. Digital transformation ensures the maximum full disclosure of the potential of digital technologies through their use in all aspects of business processes, products and services, approaches to decision-making. The object of the research is information and analytical support of international business development processes. Research methods – horizontal and vertical comparative analysis, induction, deduction, graphical and tabular method, method of forming ratings, analysis, synthesis. The purpose of the work is to develop theoretical and methodological foundations and provide practical recommendations for the use of information and analytical tools of international business. In research work: an analysis of information business tools was carried out; an analysis of information support for the development of international business was carried out; analytical support for the development of international entrepreneurship was developed; an analysis of the impact of digital transformation on the system of enterprise strategies was carried out.

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Ivanienko Victor V
Gron Oleksandra V
Otenko Iryna Р.
Satusheva Karyna V
Chepeliuk Marharyta I
Scrpeben Roman

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2023-06-28