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Information × Registration Number 0223U003773, 0121U113150 , R & D reports Title Development of the innovative marketing technologies theory and methodology in the global digital space popup.stage_title Head Kniazieva Tetiana V., Доктор економічних наук Registration Date 29-06-2023 Organization National Aviation University popup.description2  Object of research is the process of formation and development of the theory and methodology of innovative marketing technologies in the global digital space. Purpose of the study is to develop and justify theoretical and methodological foundations and develop scientific and practical recommendations for the development of the theory and methodology of innovative marketing technologies in the global digital space. Research methods - general scientific and special methods of scientific knowledge, statistical analysis, comparison, economic-mathematical and graphic methods, system analysis, analysis of hierarchies, analytical planning, expert evaluations, etc. Theoretical and practical results: the theoretical and methodological principles of researching the markets of innovative products and services in the global digital space are considered. The peculiarities of the application of innovative marketing technologies in the transformation period are revealed. The application of individual elements of innovative marketing technologies in the development of new and improvement of old markets has been studied. Scientific and practical recommendations for the development of systematic market monitoring of innovative achievements and developments in the global digital space are provided. Novelty: the conceptual and categorical apparatus used in the research of innovation markets has been clarified, theoretical and methodological approaches have been developed to research the markets of innovative products and services in the global digital space, a model for increasing the effectiveness of the use of digital marketing tools when introducing new products and services on the market has been proposed; systematized and summarized the principles of innovative marketing in the context of transformations of the global digital space; the feasibility of improving and updating theoretical and practical methods of attracting and retaining customers in the global digital space is just Product Description popup.authors Baraniuk Andrii Y. Bovsunivska Iryna V. Borysenko Olena S. Hirchenko Tetiana D Hrebelnyk Oleksandr A. Zaichenko Mykhailo A. Zatsarynin Serhii A. Kazanska Olena O. Krushynskyi Artem V. Mykhalchenko Inna G. Nahyieva Aisel Ismail hyzy Orokhovska Lyudmyla A. Peresunko Mykhailo M. Petropavlovska Svitlana Ye. Polous Olha V. Postnikov Oleksii O. Radchenko Ganna A. Radchenko Olena A. Ramenska Svitlana Ye. Sibruk Viktor L. Sabirova Indira M. Salkova Irina Y. Slobodianyk Anna M. Smilianets Vitalii V. Smerichevskyi Serhii F. Sozynova Iryna V. Stelmashenko Olena O. Tokar Yurii I. Fisun Yuliia V. Khaidarova Tetiana M. Khoroshih Vikhtoriya V. Chernyshova Taia V. Shevchenko Anna V. Yarmoliuk Oleksii Ya. popup.nrat_date 2023-06-29 Close