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Information × Registration Number 0223U004083, 0123U102549 , R & D reports Title Management of functional areas of the enterprise popup.stage_title Head Yastremska Olesia O., к.е.н. Registration Date 30-08-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 Report : 185 pp., 42 tables, 28 figures, 340 sources. MANAGEMENT, FUNCTIONAL AREAS, ENTERPRISE, CASH FLOW, FINANCIAL RESOURCES, INNOVATION, MARKETING INNOVATION, INVESTMENT IN PERSONNEL, PURCHASING, SUPPLIERS, DEVELOPMENT STRATEGY. The object of the study is the process of managing the functional areas of the enterprise. The purpose of the work is to develop theoretical, methodological support and practical recommendations for managing the financial spheres of enterprise. Research methods — analysis, synthesis, theoretical generalization, system analysis, structural-logical analysis, statistical analysis, expert methods, questionnaires, ABC analysis, cluster analysis, taxonomic analysis, correlation-regression analysis, graphic method. Based on the generalization of theoretical provisions, the management of the financial sphere of the enterprise was further developed in relation to the interpretation of the concepts of "cash flows", "financial resources"; improved the process of managing the company's cash flows based on the division of debtors into groups using the ABC analysis method; improvement of the model of management of financial resources of the enterprise taking into account the features of systems theory and system analysis. The innovation and marketing spheres of the enterprise have been improved due to the development of a refined sequence of stages of innovation management, taking into account the achievements of innovation marketing and digital marketing. The investment functional area and the personnel management functional area, which are combined on the basis of determining staff loyalty, have received further development. The logistics area has been improved in relation to the development of proposals for the selection of suppliers. The field of strategic management unites functional areas in relation to the improvement of methodological proposals for the formation of enterprise development strategies. Product Description popup.authors Varganova Vaktoryia Vasilchenko Oleksandra Velyka Elena Yu Demchenko Ganna V. Nebylytsya Olena Anatolijivna Sushko Maryia Tkach Alona Tomakh Viktoriia V. Yastremska Olesya O popup.nrat_date 2023-08-30 Close