Search academic texts

Information × Registration Number 0223U005236, 0123U100521 , R & D reports Title Development of elements of marketing plan for Tairovsky wine brand popup.stage_title Head Burlak Hanna V., Кандидат історичних наук Registration Date 19-12-2023 Organization National Research Center "VE Tairov Institute of Viticulture and Enology" popup.description2  The recommendation for the work was to formulate recommendations for the implementation of a marketing strategy for the brand “Tairov Wines” in the segment of the Ukrainian alcoholic beverages market in accordance with the national characteristics of the state. During the course of work on the project, we pay attention to the specificity of the wine market in the Odessa region, as well as the difficulty of finding the necessary data for analysis. Regardless of this, it is important to note that a comprehensive marketing plan will contain up-to-date information and can be successfully implemented by the institution for successful operation on the Ukrainian alcohol market. With this additional plan, the Institute can effectively consolidate its positions in the market and secure a strong development that translates into increased sales and profits. Product Description popup.authors Bilous Iryna V. Zaporozhan Olena S Korol Svetlana Sergievna Semenyuk Vlada Oleksandrivna Sukhovilova Valentina Mykolayivna popup.nrat_date 2023-12-19 Close