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Information × Registration Number 0223U005527, 0123U104008 , R & D reports Title Formation of a business development strategy in the context of digital transformation of the economy popup.stage_title Head Piddubna Liudmyla I., д.е.н. Registration Date 25-12-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The main objectives of the research are: – to substantiate the need to change the paradigm of strategic management of the enterprise to establish the cause and effect relationships of the network of interacting processes within the organization; – to identify modern concepts of strategy formation in business, which create the potential to maintain the stability of business activities; – analyze the concept of a modern business marketing strategy to determine the goals of business strategies in the context of business digitalization; – to develop methods for assessing and calculating the degree of business digitalization in accordance with the development strategy. Research methods: - analysis and synthesis to substantiate the criteria for evaluating the effectiveness of marketing in the context of economic digitalization; - system analysis to determine the links between the elements that together affect the change in the paradigm of strategic management of the enterprise; - statistical analysis, formalization for the analysis of economic mechanisms of functioning in the development of a methodology for assessing the effectiveness of marketing in the context of digitalization; - operational analysis method for calculating the degree of digitalization of the operating model of enterprises; Research results and their novelty: - as a result of the theoretical study of the components of strategic management, the need to change the paradigm of strategic business management was determined; - modern concepts of strategy formation in business are distinguished, and it is determined that the central element of strategies remains the concept of the external environment, which is the rejection of a representative view of the external environment. Product Description popup.authors Bordaiev Vladyslav Butenko Olena Petrivna Gorobinska Marianna V Dzenis Oleksiy Oleksandrovich Piddubna Ludmyla Ivanivna popup.nrat_date 2023-12-25 Close