Search academic texts

Information × Registration Number 0223U005668, 0123U104011 , R & D reports Title Application of push technologies to create a user notification system popup.stage_title Head Poliakov Andrii O., к.т.н. Registration Date 26-12-2023 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The spread of web and mobile technologies in all spheres of society encourages businesses to use them in marketing activities. Push notifications are a new channel of communication with users of the online community. The so-called contextual advertising through Push-notifications, which is distributed in search engines and partner sites, is gaining wide popularity. The object of research is the processes of using third-party Push notification services to create a mobile Push notification system. The subject of the study is system architectures and technologies of native and third-party user push notification services for mobile and web applications. The purpose of the study is to substantiate and apply Push notification services to create a system for notifying users of mobile devices. Research objectives: Analyze user notification systems, main characteristics of Push technologies, and features of Push notification management. Analyze native and third-party systems and technologies used to create push notifications. To justify the choice of a Push notification service and implement a contextual advertising system based on it. The paper uses a combination of general and special methods and approaches. In the first section, qualitative analysis is used to study the essence of app user notifications, the characteristics of Push technology, and the features of managing notifications. Product Description popup.authors Poliakov Andrii O. SEMENOVA LIUDMYLA CHIRVA Yuliia Ye popup.nrat_date 2023-12-26 Close