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Information × Registration Number 0223U005697, 0123U100896 , R & D reports Title Strategic management of enterprise development based on marketing popup.stage_title Head Raiko Diana V., Доктор економічних наук Registration Date 27-12-2023 Organization National Technical University "Kharkiv Polytechnic Institute" popup.description2 The object of the study is the development of marketing activities of industrial enterprises of Ukraine. The purpose of the work is the development of theoretical provisions, concepts, methodological and methodical support for strategic management of the development of marketing activities of a large industrial enterprise, taking into account the peculiarities of its interaction with partners and consumers, and the justification of practical recommendations for ensuring economic development in modern business conditions. The scientific novelty is the justification for the further development of: the concept of strategic management of the development of the enterprise's marketing activity, the core of which is the development of the "consumer-enterprise-partner" system; a methodological approach to the formation of marketing strategies of the enterprise, the basis of which is: the competitiveness of the enterprise, the business attractiveness of its partners in relation to cooperation with it, and the readiness of consumers to consume products. The expediency of creating a marketing department at large machine-building enterprises is substantiated, and a methodical approach to evaluating the effectiveness of its activities as a whole and its divisions and managers is proposed. Methodological support for information interaction of an industrial enterprise in the process of marketing activity was theoretically substantiated and proposed, the strategy of its use was improved, methodical recommendations were developed for modeling the budget of information interaction of the enterprise with partners and consumers. The results of this model have been tested at industrial enterprises of Ukraine, in particular, on the example of LLC "STC "Ekomash", which confirms its practical significance. Product Description popup.authors Romanchyk Tetiana V. Shypulina Yuliia S. popup.nrat_date 2023-12-27 Close