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Registration Number

0224U000040, 0121U110152 , R & D reports

Title

Retail development in the face of global challenges

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Head

Vysochyn Iryna V., д.е.н.

Registration Date

01-01-2024

Organization

Kyiv National University of Trade and Economics

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 The purpose of R&D is development of a new and improvement of the existing theoretical and methodological approaches and practical recommendations for ensuring the development of retail in the conditions of global challenges. Research methods: comparison, grouping, logical generalization, analysis and synthesis, regression analysis and other economic and mathematical methods. The object of the study is the process of ensuring the development of retail in the conditions of global challenges. The subject of the study is the theoretical foundations and practical aspects of ensuring the adaptive development of retail. The most significant results that characterize the scientific novelty of R&D are the following: the contribution of trade to ensuring the achievement of sustainable development goals is determined; the stages of the life trajectory of retail, which was formed during the war, were identified; the priority areas of adaptive development of network retail in the conditions of European integration of Ukraine are defined; scientific approaches to the use of omnichannel as an effective tool for increasing profitability in retail have gained further development; improved scientific approaches to ensuring the sustainable development of a retail trade enterprise on the basis of anti-crisis management; the factors of formation of the economic potential of the retail trade enterprise are identified; the theoretical and methodological principles of structuring the financial potential of a retail trade enterprise based on a combination of the stakeholder approach in management and the resource concept have been improved; the theoretical and methodological principles of the introduction of process-oriented controlling of the operational activity of the retail trade enterprise have been improved; improved methodical approaches to forecasting retail turnover in conditions of instability and global fluctuations.

Product Description

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Adamenko Viktor
BLAZHENKO SERHII
Hanna Blakyta
VAVDIICHYK Iryna
Vysochyn Iryna V.
HANECHKO IRYNA
Huliaieva Natalia
Zhuk Olena
Zubko Tetiana
Loi Anna
LIAKH SERHII
Pashkuda Tetiana
PEREDERII TETIANA
Silakova Hanna
Sytnik Hanna V.
Stoianenko Iryna
TERESHCHENKO ARTEM
Tereshchenko Eleonora
Trubei Oksana

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2024-01-01