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Information × Registration Number 0224U000230, 0121U110942 , R & D reports Title Substantiation of ways to ensure the competitiveness of business organizations in a changing market environment popup.stage_title Head Sysoiev Volodymyr V., Доктор економічних наук Registration Date 04-01-2024 Organization National Technical University "Kharkiv Polytechnic Institute" popup.description2  The object of research is the processes of ensuring the competitiveness of business organizations in the conditions of a changing market environment. The subject of the research is the theoretical and methodological principles of managing the competitiveness of business organizations. The purpose of the work is the study of theoretical and methodological foundations and the development of methodological approaches and recommendations for ensuring the competitiveness of business organizations in the conditions of a changing market environment. Theoretical and empirical research methods were used in the work to implement the tasks, namely: generalization, comparison, systematic approach, historical, descent from abstract to concrete, factor and matrix analysis. The scientific novelty and difference of the proposed model is that: within the framework of the conducted research, a terminological analysis of the essence of the concept of "competitiveness" was carried out, the understanding of the concepts of competitiveness of business organizations and ensuring competitiveness was improved; the marketing toolkit of product competitiveness management is considered, the economic, marketing and logistic factors influencing ensuring the competitiveness of business organizations are determined. The considered problem and analyzed factors affecting the competitiveness of business organizations in the conditions of a changing market environment Proposals for determining the strategic potential of the enterprise and its competitiveness have been developed. An analysis of the theoretical and methodological foundations and methodical approaches to ensuring the competitiveness of business organizations was made. Developed methodological recommendations and economic and marketing measures to ensure the competitiveness of business organizations in various areas of activity in the conditions of a changing market environment Product Description popup.authors Vasyltsova Svitlana О. Gluhova Svitlana V. Zaruba Viktor Ya. Kitchenko Olena М. Kosenko Oleksandra P. Lіtvynenko Maria V. Larka Ludmyla S. Lynnyk Olena І. Miroshnyk Mariia V. Podrez Olha I. Raiko Diana V. Romanchyk Tetiana V. Tkachova Nadiіa P. Fedorenko Iryna A. Cherepanova Viktoriia O. Chernobrovkina Svitlana V. Shapran Оlena Ye. popup.nrat_date 2024-01-04 Close