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Information × Registration Number 0224U001247, 0120U104616 , R & D reports Title Marketing and logistics mechanisms for managing the innovative development of economic entities popup.stage_title Head Yevseitseva Olena , к.е.н. Registration Date 19-01-2024 Organization Kyiv National University of Technologies and Design popup.description2 At the current stage of market relations as business objects, logistics is a way to optimize the process of production of goods and services. This is due to the fact that the correct management of logistics processes helps to increase the efficiency of the enterprise, increase profits and increase competitiveness. Improvement of the management system for the innovative development of domestic economic entities due to the introduction of effective marketing and logistics mechanisms based on an optimal marketing strategy, an effective information system, a well-founded system of marketing resources, etc. The object of research in the work is the marketing and logistics mechanisms of managing the development of the business entity. The purpose of the work is to formulate theoretical-methodical and applied recommendations for the justification of the components of the marketing and logistics mechanisms of the innovative development of the business entity. The methodological foundations of the research are the provisions of economic theory, scientific works of domestic and foreign economists. The following research methods were used in the work: logical-theoretical; system analysis and synthesis, methods of economic and mathematical modeling, methods of generalization, as well as analytical, statistical, empirical, graphic methods. The work defines the essence of the formation of digital marketing strategies of a business entity. A general description and assessment of the development of the business entity's marketing activity was provided, and a digital marketing strategy was formed. The shortcomings of the existing marketing strategy, problems in the use of digital marketing tools of the business entity were identified, a study of the organization's external and internal positioning was conducted, and a portrait of the target audience was drawn up. Product Description popup.authors Yevseitseva Olena Holovachov Ivan Kaznodii Vitalii Mihalatii Oleksandr Makitrenko Vladyslav popup.nrat_date 2024-01-19 Close