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Information × Registration Number 0224U002955, 0117U004911 , R & D reports Title Marketing of StartUp’s popup.stage_title Head Hnitetskyi Yevhen V., Registration Date 19-03-2024 Organization Public organization organization of veterans and graduates of the Institute of Energy Conservation and Energy Management of the National Technical University of Ukraine "Kyiv Polytechnic Institute named after Igor Sikorsky" popup.description2  In today's world, technological progress and innovation have become a key factor in economic growth, competitiveness and well-being. Technological progress constantly changes all processes both in people's lives and in business, creating new opportunities for growth and development. Startups and entrepreneurs are at the forefront of technological progress, developing new products and services that must satisfy the changing needs and demands of an ever-growing number of consumers. Startups as a unique form of innovative entrepreneurship appeared back in 1970-1980, and since then their number and quality have increased significantly, but at the same time, high-tech startups are still quite high-risk and mostly have a low success rate, which often leads to financial losses for investors and startup teams. Evidence of a high level of failure of startups is present in numerous scientific and professional works, as well as in interviews with the founders of startup projects. According to the Harvard Business Review 2021, more than two-thirds of startups fail and do not bring returns to investors. Product Description popup.authors popup.nrat_date 2024-03-19 Close