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Information × Registration Number 0224U002997, 0124U000715 , R & D reports Title Justification of the company's communication strategy in social media popup.stage_title Head Malyshko Yevheniia O., Кандидат економічних наук Registration Date 25-03-2024 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  Report on research work: 59 p., 7 tables, 9 figures, 63 sources. The topic is relevant in both theoretical and practical aspects. This research work aims to analyze current trends in digital marketing and communications, identify current tools, offer methodological recommendations and algorithms for the formation of an enterprise's communication strategy in social media in order to improve the communication system of HERMES BUILD Production Company LLC. The purpose of the study is to theoretically substantiate and formulate practical recommendations for the formation of a company's presence strategy, generation of relevant content, and establishment of interaction with representatives of the media space. The object of research is the theoretical foundations of the formation of an enterprise's communication strategy in social media that meet the challenges of today. The subject of the study is approaches to determining the communication strategy of a company's presence in social media to achieve marketing and business goals. The main results presented in the paper are as follows: the proposed algorithm for building a communication strategy in social media; practical recommendations for forming a company's presence strategy, generating relevant content, and establishing interaction with representatives of the media space; effective tools for promoting content on social media to maximize reach through targeted advertising. Keywords: communication strategy, digital strategy, social media, promotion, content strategy, targeting. Product Description popup.authors Malyshko Yevheniia O. Yaloveha Iryna H. popup.nrat_date 2024-03-25 Close