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Information × Registration Number 0224U031900, 0121U112920 , R & D reports Title Marketing and logistics support of enterprises in terms of greening and digitalization of the economy popup.stage_title Head Lyfar Vladislava Vitalevna, Доктор економічних наук Registration Date 01-07-2024 Organization Zaporizhzhya Polytechnic National University popup.description2 Object of study - the process of marketing and logistical support of enterprise activities. The purpose of the work is the formation of a complex of methods, techniques, methods, mechanisms of marketing and logistical support of the activities of enterprises in the conditions of environmentalization and digitalization of the economy. Research methods: general scientific methods of analysis and synthesis, induction and deduction, system analysis, economic and statistical analysis: tabular and graphical, expert evaluations. Results and their novelty. In the process of research, a number of results were obtained, which have scientific novelty: a marketing complex in the system of ecologically oriented production of the company is proposed; components of eco-branding were developed; developed an algorithm for increasing the efficiency of the promotion of the services of medical companies based on targeted coverage and stimulating the interaction of target audiences. The essence and concepts of ecological and digital marketing are revealed; an analysis of the activities of Ukrainian enterprises in the conditions of environmentalization and digitalization of the economy using marketing and logistics tools was carried out; the justification of the choice of marketing and logistics tools to ensure the development of enterprises in the conditions of environmentalization and digitalization of the economy is given. The main theoretical provisions substantiated by the author's team have been brought to the level of methodological developments and practical recommendations for determining strategic tools for achieving competitive advantages in the conditions of growing demand for environmentally sustainable products and services, as well as the rapid development of digital innovations.  Product Description popup.authors Borysenko Olena Ye. Zerkal Anastasiia V. Kochnova Iryna V. Lyfar Vladyslava V. Onufriienko Nataliia L. Pavlishyna Nina M. Sokolova Yuliia O. popup.nrat_date 2024-07-01 Close