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Information × Registration Number 0224U032271, 0122U200476 , R & D reports Title Increasing the effectiveness of marketing activities of food industry enterprises popup.stage_title Підвищення ефективності маркетингової діяльності підприємств харчової промисловості Head Mardar Maryna R., Доктор технічних наук Registration Date 29-08-2024 Organization Odesa National Academy of Food Technologies popup.description2  The purpose of the NDR is to study the existing systems for assessing the effectiveness of marketing activities of food industry enterprises and to propose new criteria and indicators of the effectiveness of marketing activities of these enterprises. The main focus is on studying and proposing new strategic solutions to improve the efficiency of marketing activities of food industry enterprises. The object of the NDR is the marketing activities of food industry enterprises. The subject of the NDR is a system of theoretical, methodological and applied principles of forming marketing strategies and vectors of development of food industry enterprises In today's rapidly developing market and increasingly competitive environment, food companies face the need to improve the efficiency of their marketing activities. The study highlights the importance of developing and implementing integrated marketing communications, including the use of various channels, such as traditional media, social media and content marketing In the food industry, marketing strategies should take into account the specifics of products, including short shelf life and high sensitivity to changes in consumer preferences. An important component of increasing efficiency is the flexibility of strategies, which allows businesses to respond quickly to changing market conditions and adapt to trends, such as the growing demand for organic products and eco-friendly packaging. This study helps to identify the best approaches to marketing, contributing to the strengthening of the position of food companies and their long-term growth. Product Description popup.authors Holodoniuk Olha M. Znachek Rafaela R. Pambuk Svitlana A. Ustenko Inna A. popup.nrat_date 2024-10-01 Close