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Information × Registration Number 0224U032284, 0124U003276 , R & D reports Title Directions of application of Internet marketing as a tool of the company's communication strategy popup.stage_title Формування напрямів та засобів використання складових елементів Інтернет-маркетингу як сучасного інструменту маркетингових комунікацій, що дозволить охопити нові канали просування, залучити клієнтів та забезпечити підвищення конкурентоспроможності підприємства Head Korotkov Dmytro S., к.політ.н. Registration Date 02-09-2024 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of the study is the process of forming and implementing a modern system of Internet marketing methods and tools as a factor of ensuring the effectiveness of the company's communication policy. The subject of the study is the theoretical and methodological principles and applied aspects of using a set of Internet marketing tools as a means of improving the communication activities of the enterprise. The purpose of the work is to improve the theoretical and methodological support for determining the role of Internet technologies in the marketing activity of a modern enterprise; practical recommendations regarding the process of forming directions and means of using the constituent elements of Internet marketing as a modern tool of marketing communications, which will allow to cover new promotion channels, attract customers and ensure an increase in the competitiveness of the enterprise. Research methods – comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEYWORDS: Internet marketing, communication policy, Internet marketing tools, communication activities on the Internet, Internet technologies, channels and means of communication. Product Description popup.authors Zherebiatnikova Iryna V. Korotkov Dmуtrо S. Mohylevskyi Ruslan O. Otenko Pavlo V. Pylypenko Vladyslav V. Chernyshov Volodymyr V. popup.nrat_date 2024-10-01 Close