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Information × Registration Number 0224U032379, 0124U003666 , R & D reports Title Stimulation of innovative activity of the enterprise: financial and digital aspects popup.stage_title Стимулювання інноваційної діяльності підприємства: фінансовий та цифровий аспекти Head Ptashchenko Olena V., Доктор економічних наук Registration Date 27-09-2024 Organization Western Ukrainian National University popup.description2 The object of the research is the process of forming a complex of effective tools for stimulating the innovative activity of the enterprise in the conditions of the digital economy and transformational changes. The subject of the study is the theoretical and methodological principles and applied aspects of the implementation of a complex of effective digital, management and marketing tools for stimulating innovative activity, taking into account the financial aspect of the enterprise's activity in the conditions of digital transformations and the formation of a digital economy. The purpose of the work is to develop elements of improving the use of strategic tools to increase efficiency and stimulate innovative activity of the enterprise, taking into account financial and digital aspects. Research methods – comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The scientific novelty of the proposed measures consists in the formation of methodical recommendations and methodical approaches to increase the efficiency of innovative components of the company, provided that transformational changes are taken into account, the introduction of digital tools for the formation of a complex of stimulation of innovative activities at the enterprise. The obtained results made it possible to create a set of management and marketing actions to increase the efficiency of the company's activities. Product Description popup.authors Aliiev Elman S. Kyrylenko Serhii V Krysovatyi Ihor A. Palianytsia Vladyslav V. Palianytsia Stanislav V. Rozumnyi Oleksandr M. Smereka Svitlana B. popup.nrat_date 2024-10-01 Close