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Information × Registration Number 0224U032393, 0124U003627 , R & D reports Title Formation of a business development strategy based on foreign experience popup.stage_title Розроблення теоретико-методичного забезпечення щодо формування стратегії розвитку бізнесу з урахуванням закордонного досвіду Head Kot Olena V., Кандидат економічних наук Registration Date 02-10-2024 Organization Simon Kuznets Kharkiv National University of Economics popup.description2 The aim of the work is to create theoretical and methodological support and providing practical recommendations for forming a business development strategy based on foreign experience. Results of the research and their novelty: as a result of a theoretical study of the components of strategic management in conditions of high entropy of the external environment, the necessity of changing the vector of strategic management of enterprise and the key issues that require revision of the specialized form of organization of trade activity are determined; modern concepts of strategy formation in business are allocated, and it is determined that the central element of strategies remains the concept of the external environment, which is dynamically developing in the modern model of strategic plans and consists in the rejection of a representative view of the external environment; a plan for the comprehensive implementation of scientifically based recommendations to bring Ukrainian specialized retail trade closer to the world's leading standards of efficiency, technology and customer focus through the implementation of an economic model based on the INDITEX methodology and the use of integrated marketing communications tools. A generalized assessment of the company's performance in accordance with the development strategy based on key performance indicators for the use of the company's trading potential was carried out. FOREIGN EXPERIENCE, SPECIALIZED TRADE, INTEGRATED BUSINESS METHOD, INTEGRATED MARKETING STRATEGIES. Product Description popup.authors Butenko Olena P. Kot Olena V. Malakhov Valerii A. popup.nrat_date 2024-10-02 Close