Search academic texts

Information × Registration Number 0224U032465, 0122U201995 , R & D reports Title Methodological grounds of forming the quality and competitiveness of light industry products made of faux fur popup.stage_title Методологічні основи формування якості та конкурентноспроможності виробів легкої промисловості із штучного хутра Head Dombrovskyi Anatolii B., к.т.н. Registration Date 25-10-2024 Organization Khmelnytskyi National University popup.description2 The transformation of strategic positioning of enterprises in the context of increasing competition in both international and national markets requires them to develop innovative approaches to product creation. Since the mass consumption segment is the most capacious, it is essential to identify the key factors influencing the success of product positioning. In particular, this involves analyzing consumer trends, changes in consumer behavior, the impact of technological innovations, and economic factors. This scientific work examines the current light industry market, which shows a consistent demand for new materials, particularly artificial fur. The popularity of this material is growing due to ecological trends and the high aesthetic and functional qualities of the products. This drives manufacturers to implement innovations in the development and modeling of materials, as well as to create competitive products that meet the demands of the modern market. The aim of this research is to assess current trends and develop innovative approaches to designing artificial fur, allowing for the creation of products with high consumer qualities that will be competitive in the global market. Successful product promotion strategies on the market require branding and positioning strategies that contribute to the formation of stable demand and increased sales volumes. The results of this study can contribute to improving the production of artificial fur in Ukraine, enhancing the quality of products and their competitiveness in the international market   Product Description popup.authors Dombrovskyi Anatolii B. Nadopta Tetiana A. Fomina Sofiia V. popup.nrat_date 2024-10-25 Close