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Information × Registration Number 0224U033443, (0120U104718) , R & D reports Title Artistic and communicative aspects of the formation of visual content in design by means of information technology popup.stage_title Художньо-комунікативні аспекти формування візуального змісту у дизайні засобами інформаційних технологій Head Chuprina Nataliia V., Доктор мистецтвознавства Registration Date 27-12-2024 Organization Kyiv National University of Technologies and Design popup.description1 Development of methods and software products for visualization of design objects. Creation of design objects with the help of information and communications popup.description2 The object of the study is web design products in the context of contemporary artistic and communicative practices. The subject focuses on the elements of visual content formation in web design using information technologies, considering their aesthetic, functional, and communicative aspects. The theoretical foundation of the study is based on the works of domestic and foreign researchers who address the history of web design development, issues of design project planning, its components, and adaptive design. The methodology combines general scientific and specialized methods. Among the general scientific methods are analysis, synthesis, comparison, generalization, systematization, deduction, and induction. Specialized methods include semiotic, stylistic, and compositional analysis to evaluate the visual and communicative potential. Data collection methods such as visual analysis, monitoring online platforms, and designer communities were applied to identify key trends in web design. The study's findings indicate that forming visual content for websites is a multifaceted process. Key design elements such as color schemes, typography, iconography, and structural components are identified as based on principles of modularity, adaptability, and universality. The analysis of typography shows that Ukrainian platforms favor simple sans-serif fonts, while foreign platforms demonstrate a broader range, offering stylistic flexibility. E-commerce website design highlights ease of navigation and creating an emotional connection with the brand as key priorities. The analysis of website adaptability revealed differences between Ukrainian and foreign platforms. Common issues on Ukrainian websites include incorrect text rendering in mobile versions, while foreign platforms often face slow loading times due to heavy multimedia content. This research aims to enhance understanding of modern trends in visual content formation in web design and improve the efficiency of digital platfor Product Description popup.authors Vasyliev Oleksandr S. Vasylieva Olena S. Slitiuk Olena Khynevych Ruslana V. Chuprina Nataliia V. popup.nrat_date 2024-12-27 Close