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Information × Registration Number 0224U033589, (0124U000380) , R & D reports Title Ensuring the competitiveness of transport complex entities in the conditions of challenges and threats popup.stage_title Забезпечення конкурентоспроможності суб'єктів транспортного комплексу в умовах викликів та загроз Head Lozhachevska Olena М., д.е.н. Registration Date 31-12-2024 Organization National Transport University popup.description1 Formation of the organizational and economic foundations for ensuring the competitiveness of subjects of the transport complex in difficult conditions of changes in the external environmen popup.description2 GDR report: 317 p., 49 figures, 37 tables, 222sources Keywords: COMPETITIVE ADVANTAGES, COMPETITIVENESS, MARKETING RESEARCH, TRANSPORT COMPLEX ENTERPRISES, TRANSPORT MANAGEMENT SYSTEMS, STRATEGY, COMPETITIVENESS MANAGEMENT. Object of the Study: The study focuses on the process of ensuring the competitiveness of entities within the transport complex amidst challenges and threats. Purpose of the Work: The research aims to establish the organizational and economic foundations necessary to ensure the competitiveness of entities in the transport complex under conditions of dynamic environmental changes. Research Methods: The research employs a dialectical method of cognition, a systemic approach, and methods such as abstract-logical, historical, statistical, economic-mathematical, and modeling techniques. Key Findings: The study identifies issues related to the competitiveness of the transport complex in the face of challenges and threats. It explores the primary strategic directions for enhancing the competitiveness of enterprises within the transport complex. Theoretical and methodological aspects of competitiveness management for business entities in a changing external environment are analyzed. The role of marketing, including modern information technologies, in enhancing the competitiveness of transport enterprises is evaluated. Technical, organizational, and economic approaches to increasing the competitiveness of electric vehicle manufacturers in the road transport market are examined, with an emphasis on the modular principle of battery replacement. Theoretical and methodological foundations for ecological and economic management to ensure the sustainable development of transport enterprises are also investigated. Practical Applications: The findings of this research can be applied to the transport industry and enterprises in Ukraine. Product Description popup.authors popup.nrat_date 2024-12-31 Close