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Information × Registration Number 0225U001110, (0121U107537) , R & D reports Title Improving the effectiveness of Digital Marketing in the activities of enterprises in the food and processing industries, recreational and commercial services popup.stage_title Підвищення ефективності Digital маркетингу у діяльності підприємств сфер харчової та переробної промисловості, рекреаційних та комерційних послуг Head Braiko Maryna Н., Holubonkova Olena O., Кандидат економічних наукLozovska Hanna M., Кандидат економічних наукSokoliuk Kateryna Yu., Кандидат економічних наук Registration Date 25-01-2025 Organization Odessa National Technological University popup.description1 Development of theoretical and methodological bases and practical recommendations for digital technologies of marketing activities of food and processing industry enterprises, recreational and commercial services popup.description2  The purpose of the research is to develop theoretical and methodological foundations and practical recommendations regarding digital technologies in the marketing activities of enterprises in the food and processing industries, as well as recreational and commercial services. The object of the research is the processes of effective use of digital marketing tools in the production of food products and service provision. The subject of the research is the theoretical foundations and practical aspects of applying digital marketing tools in the activities of enterprises in the food and processing industries, as well as recreational and commercial services. The study systematizes modern approaches to the use of digital tools, including social media, email marketing, content marketing, search engine optimization (SEO), and targeted advertising. It is noted that the features of these tools enable the effective adaptation of marketing strategies to the behavioural and cultural characteristics of consumers, which is especially important for enterprises operating in different market segments. The role of personalization in shaping the consumer experience is separately analysed, emphasizing the ability to create relevant offers, improve customer communication, and strengthen customer loyalty. The research highlights the importance of automating marketing processes by implementing CRM systems, platforms for managing advertising campaigns, and analytical tools. The specific features of digital marketing in the food and processing industries are also examined, with a significant emphasis on promoting the sustainability, safety, and quality of products. For recreational services, the key aspects include creating engaging visual content, organizing interactive events, and implementing digital platforms for booking and communication. In the field of commercial services, the primary focus is on responsiveness to customer inquiries and ensuring a high level of service quali Product Description popup.authors popup.nrat_date 2025-01-25 Close