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Information × Registration Number 0225U001219, (0120U100820) , R & D reports Title Marketing technologies of enterprise management in today's business environment popup.stage_title Маркетингові технології управління підприємствами в умовах сучасного бізнес-середовища Head Morokhova Valentyna O., Кандидат економічних наук Registration Date 28-01-2025 Organization Lutsk National Technical University popup.description1 Justification theoretical positions and methodological principles applied implementation of marketing technologies and development of organizational and economic mechanism of enterprise marketing management in the conditions of modern business environment. popup.description2  Research report – 152 pages, 10 tables, 11 figures, 142 sources of references, 7 appendices The purpose of the work is to substantiate theoretical provisions and methodological and applied aspects of the implementation of marketing technologies and develop an organizational and economic mechanism for marketing management of enterprises in the conditions of a modern business environment. The object of the study is the process of marketing management of enterprises in the conditions of a modern business environment. The main purpose of this research is the further development of theoretical and methodological provisions for the use of marketing technologies for managing enterprises in the conditions of a modern business environment. To solve the tasks set in the research process, both general scientific and special methods were used. In the first section, theoretical approaches to the justification of tools and methods of marketing management of enterprise development, which take into account ensuring marketing strategic stability in an unstable business environment, were further developed. The second section proposes new approaches to assessing marketing opportunities and marketing activity of enterprises, which are based on the socio-ethical concept of marketing. The third section improves the methodological and applied principles of marketing management of service institutions. The fourth section substantiates the conceptual principles of forming a toolkit for adaptive implementation of marketing technologies in enterprise management. The fifth section forms an organizational and economic mechanism for marketing management of an enterprise, which takes into account modern digital marketing technologies in the conditions of uncertainty of the business environment and digitalization of the economy. The results of the research were used in the educational process, holding conferences and round tables, and performing economic contract topics. Product Description popup.authors Boiko Olha V. Voitovych Serhii Ya. Havryliuk Roksolana R. Klimovych Olha M. Kovalchuk Oleh V. Oleh Kuzmak Lorvi Iryna F. Mar'iuk Viktoriia V. Morokhova Valentyna O. popup.nrat_date 2025-01-28 Close