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Information × Registration Number 0225U001867, (0122U000780) , R & D reports Title Cognitive model of innovations' commercialization in the conditions of Industry 4.0: intellectual capital protection, marketing and communications popup.stage_title Моделювання сценаріїв комерціалізації інновацій Head Saher Liudmyla Yu., Кандидат економічних наук Registration Date 10-02-2025 Organization Sumy State University popup.description1 The study aims to formalize the optimal conditions for diffusion and scaling of innovations in the global market in Industry 4.0 based on the developed cognitive model of commercialization of innovations, which will form the basis of roadmap optimization of commercialization processes popup.description2  The research is dedicated to developing new approaches to transforming innovative ideas into successful market products. The global experience has been analyzed, and key factors contributing to or hindering market innovation implementation have been identified. Researchers developed a model of interaction between scientists, businesses, and consumers using modern analysis methods, which helps overcome typical problems: the disconnection of developers from market needs, difficulties in intellectual property protection, and failure to consider consumer wishes. Special attention is given to the relationship between education, intellectual capital, and digital technologies in the innovation implementation process. The study explores how university and business collaboration impacts startup success and determines the optimal level of such interaction. Methodological approaches have been developed to identify gaps and critical points of business and education collaboration in R&D for innovation transfer. A mechanism for protecting intellectual capital during innovation commercialization is proposed. A scientific and methodological approach to managing the communication interaction of stakeholders in the innovation commercialization chain and forming an innovation commercialization model based on overcoming "bottlenecks" is suggested. A three-pole barycentric economic-mathematical model (triangle centroid) has been developed to assess the optimal ratio of three essential components of the innovation commercialization process: communication, marketing, and intellectual capital. An integrated management system for innovation commercialization processes is proposed based on the trinity of key components: communication, marketing, and intellectual capital. Based on the results, a step-by-step roadmap for innovation implementation has been created, and practical recommendations for improving the process, considering potential risks, have been developed. Product Description popup.authors Yefimenko Alina Yu. Illiashenko Anastasiia Р. Drozd Serhii A. Kashcha Mariia О. Kolesnyk Daria Ye. Korzh Anna Ye. Kotenko Stanislav I. Letunovska Nataliia Ye. Lytvynenko Darʼia S. Niesheva Anastasiia D. Nazarenko Anastasiia P. Nekhoroshkova Yuliia М. Puzan Volodymyr Ye. Reshetniak Yaroslav V. Rosokhata Anna S. Saher Liudmyla Yu. Samoilikova Anastasiia V. Syhyda Liubov O. Sliusarenko Anna-Diana D. Tiutiunyk Inna V. Khomenko Liliia M. Khramova Karina O. Shevchenko Kateryna V. Shymoshenko Anastasiia О. Shcherbachenko Viktoriia O. popup.nrat_date 2025-02-10 Close