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Information × Registration Number 0225U002216, (0122U000518) , R & D reports Title Banking business development strategy popup.stage_title Стратегія розвитку банківського бізнесу. Head Hrinko Alla P., Доктор економічних наук Registration Date 25-02-2025 Organization V.N. Karazin Kharkiv National University popup.description1 Goal is to substantiate the development of directions for improving the management system and improving the quality of services, service and sales based on the generalization of conceptual approaches to the analysis of current trends in the banking sector, research of strategic development of the banking business. popup.description2 BANKING BUSINESS, INNOVATIVE DEVELOPMENT, STRATEGIC MANAGEMENT, DIGITAL ECONOMY, MARKETING MANAGEMENT, SOCIAL RESPONSIBILITY, DIGITAL CULTURE The object of the study is the process of forming strategic management of innovative development of banking institutions. The subject of the study is theoretical and methodological principles for forming a strategy for innovative development of banking business in times of crisis using digital technologies. The purpose of the work is to develop a scientific school of strategic management, theoretical and conceptual foundations, concepts and methodological substantiation of scientific provisions on activating the process of innovation of banking business in Ukraine in the conditions of a digital economy. Development of a mechanism for ensuring high competitive stability of banking institutions in Ukraine on the basis of innovative entrepreneurship, marketing and management in crisis conditions. The following groups of methods were used in the work: 1) methods of analysis and synthesis, deduction and induction, methods of scientific abstraction and logical generalization - for studying the theoretical and methodological foundations of innovative development of banking business in the digital economy; 2) methods of graphic and statistical analysis - for analyzing the patterns of formation of management strategies for innovative development of financial institutions in Ukraine. The principles of strategic innovative development of banking business in the digital economy were studied. The doctrine of innovative modernization of modern banking institutions was deepened based on improving the management system using business process reengineering tools, development of marketing management, theoretical and methodological aspects of hr branding in the strategic management system in the digital economy. Strategies for innovative development in crisis conditions were analyzed using the example of banking institutions in Ukraine. The role Product Description popup.authors Yershova Natalia A. Iziumtseva Nataliia V. Babenko Maksym M. Baranova Valeriia V. Hrynko Natalia V. Denchyk Iryna S. Kalinchuk Valeriia O. Kochorba Valeriia Yu. Malafieiev Timur R. Morozova Nadiia L. Novikova Tetiana V. Petrykiva Olha S. Samorodov Borys V. Semenchenko Tamara O. Topalova Svitlana O. Torianyk Zhanna I. Utenkova Karina O. Khrystoforova Olena M. Chkheailo Anna A. Shevchenko Viktor V. popup.nrat_date 2025-02-25 Close