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Information × Registration Number 0225U002761, (0125U001667) , R & D reports Title "Management innovations in the service sector in the context of digitalization" popup.stage_title Управлінські новації в сфері послуг в контексті цифровізації Head Zhovnovach Ruslana I., Доктор економічних наук Registration Date 02-04-2025 Organization Central Ukrainian National Technical University popup.description1 Optimization of the company's product portfolio popup.description2 Object of research: the process of developing management innovations in the service sector in the context of digitalization. The purpose of the research work is to optimize digital technologies in the service sector through digitalization. During the research work, key aspects of the main management innovations in the service sector in the context of digitalization are considered, taking into account the dynamics of changes in the industry, the economic situation in the country, the specifics of the market situation, the need for resource optimization, as well as modern advanced technologies. A methodological approach to the formation of recommendations for digitalization in the service sector using marketing tools is presented, capable of providing management with the necessary information to make informed management decisions on the implementation of digitalization and the development of measures adequate to modern requirements by intensifying the implementation of digitalization in the activities of the enterprise. Based on the results of this approach, algorithms for the implementation of digitalization in the management of a service enterprise are formed and identified. Recommendations are given for the development of these processes at enterprises, taking into account the industry specifics of their production activities.   Product Description popup.authors Romanchuk Taras S. popup.nrat_date 2025-04-02 Close