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Information × Registration Number 0225U002762, (0124U005054) , R & D reports Title International and domestic practice of applying licensing fees (royalties) to a trademark popup.stage_title Міжнародна та вітчизняна практика застосування ліцензійних платежів (роялті) до торгової марки Head Vlasenko Tetiana A., Доктор економічних наук Registration Date 02-04-2025 Organization Simon Kuznets Kharkiv National University of Economics popup.description1 To improve the legal and economic definition of the nature of a trademark and software as objects of intellectual property. Expected results: to analyze the difference between the concepts of "trademark" and "brand"; to identify the key functions of a trademark in the modern economic environment to activate the activities of potential licensors and increase the efficiency of their activities through the use of TM; to summarize aspects of legislation and taxation in the field of trademark licensing payments; to develop methodological recommendations for substantiating the royalty rate. popup.description2  Trademarks and software are not only tools for identifying and commercializing products but also instruments for creating long-term competitive advantages. Effective management of these assets requires the development of well-founded mechanisms for assessing their value, licensing, and determining royalty rates. The purpose of this study is to provide a theoretical and methodological justification for approaches to determining royalty rates for trademarks and software, considering industry-specific characteristics and the economic feasibility of their application. During the research, modern theoretical approaches to determining royalty rates for trademarks and software were substantiated, taking into account the specifics of intangible assets and the economic environment. International and domestic experience in intellectual property commercialization was analyzed, which allowed identifying key factors influencing the establishment of licensing fees. A methodological approach to determining royalty rates was developed, based on a combined analysis of enterprises' financial and economic indicators, the market value of the licensed object, and the competitive environment. A differentiated approach mechanism was proposed for setting royalty rates depending on the industry, type of asset, and its market value level. Practical recommendations were substantiated for applying the developed methodological approaches in business activities to enhance the effectiveness of intellectual property commercialization. The obtained results have both scientific and practical significance, as they enable fair and economically justified royalty rate formation, promote the development of licensing activities, and ensure the efficient use of intangible assets. TRADEMARK, ROYALTIES, LICENSING RELATIONS, INTELLECTUAL PROPERTY, SOFTWARE, COMMERCIALIZATION, LICENSING AGREEMENT, INTANGIBLE ASSETS, ROYALTY RATES. Product Description popup.authors Andriienko Anna D. Buriak Mykhailo O. Vlasenko Tetiana A. Kovalenko Dmytro O. Martiianova Maryna P. Sievriukova Yelyzaveta O. Seleznova Halyna O. Cherednyk Anna O. Shapovalova Inha O. popup.nrat_date 2025-04-02 Close