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Information × Registration Number 0225U002773, (0125U000911) , R & D reports Title Communicative influence on the formation of the collective consciousness of military personnel popup.stage_title Складання й оформлення заключного звіту НДР Head Lysychkina Iryna O., к.філол.н. Registration Date 02-04-2025 Organization National Academy of National Guard of Ukraine popup.description1 substantiation of the concept of "communicative influence"; identification of types of communicative influence on the mass consciousness, collective consciousness, its forms, strategies and methods of implementation, factors that determine the formation of mass and collective consciousness; establishment of specifics of communicative influence on the collective consciousness of servicemen; substantiation of the need to change the associative halo of the concept of "propaganda"; identification of factors that ensure the effectiveness of propaganda; development of recommendations for the implementation of communicative influence on the collective consciousness of servicemen popup.description2 Report on research and development: 304 p., 8 figures, 59 diagrams, 172 sources. COMMUNICATIVE INFLUENCE ON THE FORMATION OF THE COLLECTIVE CONSCIOUSNESS OF MILITARY PERSONNEL. The object of research is the communicative influence on the mass consciousness and collective consciousness. The purpose of the study is to clarify the concept of ‘communicative influence’; to identify the types of communicative influence on the mass consciousness, collective consciousness, its forms, strategies and methods of implementation, factors that determine the formation of mass and collective consciousness; to establish the specifics of communicative influence on the collective consciousness of servicemen; to substantiate the need to change the associative halo of the concept of ‘propaganda’; to identify the factors that ensure the effectiveness of propaganda; to develop recommendations for the implementation of communicative influence on the collective consciousness of servicemen. To achieve the research goal, the author used a selective method for selecting the source base, systematisation of information on the areas of activity, and the observation method for analysing the social context of Ukraine. The study examines the impact of the media and mass communication on the formation of collective consciousness, the importance of military units' press services, and the role of narrative in communicative influence. Content analysis helped to identify patterns of media influence. An anonymous survey of respondents allowed us to outline ways to implement communicative influence and form a methodological paradigm. Product Description popup.authors Ilchenko Olena A. Doroshyna Liliia F. Pelepeichenko Liudmyla M. Revutska Svitlana M. Tkach Polina B. popup.nrat_date 2025-04-02 Close